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Amazon does it again: "Frustration-Free Packaging"

November 3, 2008 on 1:30 pm | In General |

Every once in a while when you load Amazon’s front page, you find a letter from Jeff Bezos. Most of the time they deal with marketing deals from Amazon, so you pretty much skip them quickly. Today, however, when I loaded the page, I found this gem:

Hooray Amazon! It was about time somebody stood up for us, the consumers.

Here’s why I take this personal: When I travel to the US I normally do my shopping online, mostly at Amazon, and have them deliver the goods to the hotel (I’m not really a mall person). Opening them is incredibly frustrating, as shown on the videos at Amazon’s The Gallery of Wrap Rage page. It usually involves going down to the front desk, borrowing scissors, then remembering to bring them back after the fact. And, as I normally don’t start opening stuff until late, there’s a preliminary step that involves putting something presentable on, since I am already in my “sleeping gear”. Once I tried to get creative and open it by using the iron to melt the plastic - let’s say that I’ve had very few worse ideas in my life.

So, let’s support Amazon in this pro-consumer initiative and buy products from the companies involved!